Adunni Rufai
Hi there!
I'm Adunni, a design and innovation strategy leader with a diverse background across multiple industries and organizations. I specialize in aligning design with the human experience by cultivating a deep understanding of the intersection between people, culture, business, and technology.
Product Design Strategy, UX Design, Team Management
Enhancing the customer onboarding experience across multiple platforms, channels, lines of businesses and countries.
Ethical Smart Cities
Design Strategy, Content Strategy, UX Research
Developing a framework to design & build ethical, sustainable and inclusive cities.
Ubuntu
Strategic Foresight, Service Design
Reimagining the future of public engagement.
About me
I’m an Experience Design and Innovation Strategy Lead. I specialize in aligning design with the human experience by cultivating a deep understanding of the intersection between people, culture, business, and technology.
I am a certified design sprint facilitator, curious thinker and creative problem solver. Passionate about facilitating innovation and building teams that drive real impact. I love to travel, hike and take photos on my many adventures.
Before officially becoming a Designer, I worked as a Financial Auditor and Advisor at Big4 consulting firms with clients ranging from publicly traded companies, high-growth startups and non-profit organizations.
Let's connect
Founders Connect Toronto
Toronto, August 2025
Judge: Pitch competition
Stanford University, Institute for Innovation in Developing Economies
Africa & Asia, July 2025 - Ongoing
Startup consultant
UofT BFN Power of Community Symposium
Toronto, February 2025
Panelist: The next wave of innovation
Workshop facilitator: Problem statement workshop for early-stage start-ups
BFUTR
Toronto, October 2023
Panelist: Innovating a better customer experience
Bloomberg Philanthropies
Kumasi & Umuaka, June - October 2021
Innovation Coach: Mayor's city Challenge
UNDP Nigeria
Lagos, August 2021
Speaker and workshop facilitator: Youth Unemployment in Nigeria
Institute without Boundaries
Toronto, February 2021
Advisor: International Charette on "Aging in Place"
Hult Prize
San Francisco, January 2021
Judge: Food for Good challenge
UN SDG Global Goals Jam
Toronto, October 2020
Design Thinking Mentor: Improving access to services and economic participation for marginalized populations
DMZ
Toronto, July 2020
Workshop Facilitator: Product strategy and value proposition for early-stage start-ups
GBC - School of Design
Toronto, May 2020
Speaker: Transforming into Ethical Smart Cities
BuildFest
Toronto, October 2019
Workshop facilitator: How to build products customers want